Sport Beans by Jelly Belly formulated for sports performance

Sport Beans® Pink Campaign

Pink Campaign From Sport Beans Jelly Beans
To Support The Breast Cancer Research Foundation®
October is Breast Cancer Awareness Month

FAIRFIELD, CA. ---To help find a cure for breast cancer, dedicated packages of Fruit Punch flavor of Sport Beans® jelly beans by Jelly Belly will benefit The Breast Cancer Research Foundation®. The new "pink ribbon" packaging includes a pledge to donate 5% of the sales (up to $40,000) of Fruit Punch Sport Beans energizing jelly beans to the non-profit group.

The pink ribbon Sport Beans packages in the campaign are available in 1-oz. single serving packets and 5-pack value boxes dedicated to the campaign. Timed to launch when runners, triathletes, cyclists and sports enthusiasts take to the tracks to train and compete, the specially marked pink ribbon bags are in stores now.

Sport Beans jelly beans are a sponsor of the Danskin Women's Triathlon Series, where samples and pink water bottles are given out at fuel stations. The company also sponsors the Team Sport Beans™/NTTC professional triathletes and the Jelly Belly Professional Cycling Team.

National Breast Cancer Awareness Month is in October every year, and there's no time like the present to get in shape and start donating to this important cause.

Sport Beans jelly beans are formulated for sports performance and contain 25 grams of carbohydrates, electrolytes and vitamins. Each 100-calorie packet includes consumer information and tips. Scientifically formulated, the new energy product helps maintain hydration and replenish nutrients. Seen in the New York Times, Associated Press, ABC World News, Runner's World and other major news outlets.

Jelly Belly Candy Company introduced Sport Beans jelly beans in 2005
http://www.sportbeans.com/